Why we herd around Jolie & Aniston


Why We Herd Around Jolie and Aniston. Healthy Living Magazine

Why We Herd Around Jolie and Aniston. Healthy Living Magazine

Women in greater numbers than before have been getting genetically screened for breast cancer and are more likely to consider preventive breast removal thanks to Angelina Jolie.

Read: Barbra Streisand interview

And we listen when Michael J. Fox talks about Parkinson’s or shed tears if not our wallets’ contents for Sir Elton John’s HIV/AIDS charity. Jennifer Aniston makes oatmeal the greatest beauty tool since, well, lipstick. Then again, Suzanne Somers’ use of bio-identical anti-aging hormones has influenced so many others although been subject to criticism for lack of scientific evidence. But why do we give these people so much of our trust?

McMaster University of Ontario,Canada and Harvard School of Public Health scientists in Boston reviewed articles from 1806 to the present. They discovered why we listen.

trust

They call this the “halo effect” because celebrities get additional trust and credibility.

Why We Herd Around Jolie and Aniston. Healthy Living Magazine

Why We Herd Around Jolie and Aniston. Healthy Living Magazine

Read: Sharon Stone interview

herd factor

People like to herd because if someone else is doing it then they feel comfortable doing it too.

“Celebrities can thereby be helpful or threaten the public’s health” and “their power can be harnessed to disseminate information based on the best available research evidence, or it can be abused to promote useless products and bogus treatments.”

Read: Brooke Shields interview

Preventive Medicine reports that when Brazilian President Luiz Inácio Lula da Silva quit smoking, interest in cessation among the public rose noticeably.

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