Life After Dye

New protection duo that saves hair lives

life after dye

life after dye

The hordes of beauty editors had plenty to eat– rainbow bagels, colorful cake pops, macaroons, and rice krispie treats, along with a full candy bar worthy of an over-the-top birthday party! It was all about color.

Celebrity hair stylist Mitch Barry, CEO Devon B. Katzev and the company’s years-in-the-making new Mane n’ Tail Color Protect Shampoo and Conditioner brought editors from the world’s beauty magazines together at the Midtown Dream Hotel in NYC for the product celebration.

Barry, stylist for the October 2017 Marie Claire Italy and Sports Illustrated swimsuit issue, besides being Christie Brinkley’s hairdresser, joined Katzev with hands-on shampoo experiences for 15 of the nation’s magazine elite beauty editors from Seventeen, Glamour, Cosmpolitan, Women’s Health and others, all getting to know what makes Mane ’n Tail rejuvenate and shield hair from chemical damage. Some of the editors were even willing to try it and get their hair done right then and there and join the hair party.


Mane n’ Tail Midtown Color Party

Magazines including

• Seventeen
• Glamour
• Cosmopolitan
• Town & Country
• Women’s Health
• Marie Claire
• Star
• OK!
• Essence
• Latina
• Better Homes & Gardens
• Brides
• Real Simple
• A trending freelance beauty writer and editor


The goal was to get the Beauty Editors of some of the major magazines excited and educated about the new formulas and to demonstrate how well they work on color-treated hair. Katzev took the editors through the reason they developed this new system, why it took 2 years to perfect and what went into the formulas.

“Mane ‘n Tail Color Protect Shampoo and Conditioner keeps color from fading or damaging hair and we can go a full six to eight weeks before retouching,” he says. “It took Mane ‘n Tail two years of rigorous research and development to formulate and test the perfect Color Protect Shampoo and Conditioner but now it rivals any of (remove ‘any of’) salon brands.”


PLANT PROTECTANTS, VITAMINS AND UV FILTERS

Color Protect Shampoo and Conditioner hold vibrancy and protects from excess damage in 4 ways:

NOUTISHING
An essential fatty acid base— including meadowfoam seed, hemp, avocado, olive, soy bean and coconut oils—nourishes and revitalizes hair and scalp. Other companies save oils just for the conditioner phase of the system. By putting the balanced amount of oils into the hair at this stage, besides in our conditioner, we have created the opportunity to nourish the hair, strengthening it from root to tip. This also provides a gentler cleaning during the shampooing phase.

SHINE
Vitamins E and B5 (panthenol) with silk proteins and l-arginine contribute to longer, stronger, fuller, healthier looking hair.

STRENGTHENING
Herbal antioxidant extracts, including horsetail, chaparral, coltsfoot, horse chestnut, meadowseed flower and clover, strengthen the hair

PROTECTION
UV filters prolong color life and prevent damage.



Color Protect Conditioner further protects from styling damage with sunflower, hemp, sweet almond, olive, soy bean, and coconut oils, cocoa butter and three proteins (silk, wheat and hydrolyzed keratin) besides an additional dose of the antioxidant vitamins and herbs contained in the shampoo.

You want to look and feel as if your hair has never been damaged and has the body, shine and manageability of a mane that has never been color or chemically treated. Mane ‘n Tail Color Protect System achieves that goal with just regular wash.


Complaints from women with color-treated hair and our solutions

“My hair is dull, and not as shiny or vibrant as the day I had it colored.”

Solution: We locked in your color and are maintaining it until your next color treatment, approximately 6-8 weeks.

“My scalp and hair are dry, frizzy and unmanageable”

Solution: We are nourishing your hair from cuticle to cortex, scalp too, while setting it up for styling and reducing frizz.

“My hair is fragile, breaking and weak”

Solution: Mane ‘n Tail gives hair the fortifying essentials it needs to fight against breakage, to make the hair strong. “My hairstylist wants to ‘trim’ my hair and get rid of split ends—it ends up being 2 inches shorter and takes forever to grow!”

Solution: Because we are strengthening your hair from root to tip and preparing your ‘new’ hair…your hair will become healthier-looking with less split ends and more new growth, keeping it healthy each time you color-treat it.

“Everyone was not only engaged, but astounded at the performance of the New Color Protect system!” says Barry. “We had tons of fun.”

Not only did the editors return to their offices with the Mane ‘n Tail Color Protect Shampoo and Conditioner but also a hand-embroidered colorful bag from Thailand and mini Mane ‘n Tail Horse. Yes, we give good swag! But we so enjoyed our opportunity to show the press how color protection is done…

You can get your own Mane ’n Tail horse; visit…

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